Building Media Competence with Purpose
Atheer Media Training Institute
Established in 2016, the Institute delivers strategic training designed around each organisation's needs — in media, corporate communication, public relations and digital skills, with distinguished international partners.
Our Approach
Training designed, not duplicated
Established in 2016, the Institute delivers strategic training tailored to each organisation's goals — in management, media, corporate communication, PR and digital skills — in partnership with Al Jazeera Media Institute, CIPR, BBC Academy, France 24 and DW.
We do not deliver off-the-shelf packages. We start from the organisation's needs, objectives and audience, then design the programme — content, exercises and scenarios that mirror the trainees' reality, from the newsroom to the podium to facing the camera.
The Institute draws on the Group's working experience in media, production and communication: participants train with practitioners, not lecturers, to the standards of our international partners.
Programmes
Six core training fields
From spokesperson preparation to crisis communication and podcast production — programmes built on practice.
Spokesperson Training
Preparing official spokespersons and handling media interviews.
Crisis Communication
Crisis communication strategies and media response management.
Digital Media & Engagement
Advanced digital media training and platform engagement.
Corporate Media Strategy
Media strategy building and effective communication planning.
Broadcast Journalism
On-camera presentation and broadcast journalism skills.
Podcasting & Documentary
Podcast production, documentary filmmaking and multimedia storytelling.
A Specialised Pathway
Media Appearance Opportunities Pathway
Training impact should not end in the classroom. We help organisations turn new competence into genuine media presence.
Proposing & Reviewing Opportunities
We identify media appearance opportunities suited to the organisation's messages and present them for review.
Assessment & Analysis
We evaluate each opportunity for audience, timing and communication value.
Support & Implementation
We prepare the spokesperson with messages and talking points, and accompany them through to the appearance.
Distinguished international partnerships
Our programmes are developed and delivered with leading global media-training institutions.
Al Jazeera Media Institute
CIPR — Chartered Institute of Public Relations
BBC Academy
France 24
DW
FAQ
Questions we hear often
Short answers to the questions we are asked most about the Training Institute.
Every programme is designed around the organisation's needs and objectives. We begin with a needs assessment, then build content, exercises and scenarios that mirror the trainees' real working environment.
Group Entities
Explore the rest of Atheer
Invest in your team's media competence
Tell us about your training needs, and we will design a practical programme to international standards, built around your goals.